This week a U.S. Navy Seal was killed in Somalia. It was the first combat death of a U.S. service member in the country since 1993. There is no telling if there was any video of the incident and if there is video it was not made readily available by the Navy. NBC News, in an attempt to give viewers an idea of what happened, created an animation of the incident using the details provided. A graphics creator with NBC News could use reality-captured 3D technology to create interactive models or videos of an incident like this to give the viewer some perspective of what happened without having actual video of the incident.
Experiment: Use 3D scanned soldiers, weapons, and aircraft to create an animation of the battle where a U.S. Navy Seal was killed in Somalia this week in a tactful and ethical manner.
Hypothesis: Viewers/consumer will find an interactive 3D model/video of the battle to be more engaging than the traditional animation that NBC News created for the purposes of the story.
Measuring Results: There are a couple of ways I could potentially measure results.
- The first way to measure results is to have two groups of people: one group that views/manipulates the battle in the 3D scanned model/video and the other group that views battle by watching the animation NBC News created. I would then ask both groups a series of qualitative questions about their viewing experience that would be paired with quantitative ratings (1 to 5). Whichever gets the highest score would be dubbed the better of the two user experiences.
- The second method of measuring the results of the experiment is to show both versions of the battle to one group of people, one after the other. I could then asks the viewers which experience they preferred and the medium with the highest number of affirmative votes is dubbed the better of the experiences. Or there is the potential to still ask the viewers a series of qualitative questions that reflect a quantitative value and add the scores up to determine which the viewers enjoyed more.